Gaithersburg, MD 20878
SUMMARY
Results driven Online Marketing Professional with over 6 years Email and Search Engine Marketing combined with over 4 years Affiliate and Merchandising experience. Demonstrated track record in structuring and analyzing data to make profitable recommendations. Recognized for ability to manage multiple priorities and implement marketing plans in revenue driven fast paced environments. Strengths include:
- Web Analytics
- Reporting
- Lead Generation
- Email Segmentation
- Automated Bid Management
- A/B Testing
- Social Networking
- Webinars
- Event Marketing & Planning
Search Engines:
Google Adwords Certified, Yahoo Sponsored Search, MSN Adcenter,
Channel Advisor SearchAdvisor
Analytics:
Google Analytics Certified, Coremetrics, Fireclick, Omniture
PROFESSIONAL EXPERIENCE
FISHBOWL MARKETING, LLC. - Alexandria, VASeptember 2010-PresentMarketing SpecialistCoordinated marketing partnerships and programs for email lead generation* Developed implementation processes for on-boarding clients and integrating partners for new guest acquisition product* Handled communications with clients including sales calls, managing program expectations, campaign time lines, creative reviews, updates, and reporting.* Acquired new guests that converted 50% higher than direct mail while also capturing email addresses for re-engagement* Analyzed new member segments to show that click through rates were 20% higher than email members acquired from traditional channels* Assisted in conceptualizing website GreatEats.com by determining how to leverage and monetize traffic created by clients’ eClub welcome offers * Coordinated with third party vendor to design logo and website for GreatEats.com in addition to integrating multiple email join pages with a within a single site.* Utilized Google Adwords and Facebook advertising platforms to creatively target potential customers while competing with Groupon and LivingSocial for start up daily deal site CornerDish
ACCESS INTELLIGENCE, LLC. – Rockville, MD
January 2009-July 2009
Cable Marketing Manager
Managed email marketing, event planning, and webinars for CableFAX Daily
* Added 13,000 qualified emails through list swaps, event sponsorships, and webinars
* Segmented database of 80,000 email addresses which increased the number of opens 44% while decreasing costs 6%
* CableFAX Job Board emails had highest grossing sales among all 9 company divisions
* Created CableFAX twitter account that promoted upcoming events and increased visitors to blog posts 7%
* Introduced weekly site reporting and identified key performance indicators for emails using Google Analytics
* Oversaw marketing and event planning for 3 events that beat their budget by 15% and outdrew previous the year’s events by 10%
* Organized the production of paid webinars including topic selection, PowerPoint template creation, marketing, communicating with speakers, customer service, and feedback collection
DISCOVERY COMMUNICATIONS INC. – Silver Spring, MD
February 2008-November 2008
Paid Search Specialist
Managed $1 million pay per click campaign for store.Discovery.com
* Performed ad copy and landing page testing in coordination with a price point comparison for Planet Earth DVD
* Introduced image and site targeted ad campaigns that had 44% higher conversion rates than traditional cpc
* Coordinated full service management of non-branded terms through Channel Advisor
* Increased profitability 16% through use of margin based bidding
* Monitored competitor and affiliate activity to maintain market share and identify opportunity keywords
* Supported several network tune-in campaigns including Dirty Jobs, Shark Week, and Meerkat Manor
* Transitioned in-house management of brand terms to full service including costs and benefits analysis
* Merchandised new amazon products increasing visibility through additional platinum keywords and product attributes
* Published weekly reports and coordinated with 3rd party fulfillment vendor to decrease negative amazon feedback 40%
SPORTS ENDEAVORS INC. – Hillsborough, NC
August 2002-February 2008
Manager, Online Marketing (March 2005 – February 2008)
Profitably managed pay per click programs for Soccer.com, Lacrosse.com, and espanol.soccer.com
* Expanded keyword lists to over 150,000 keywords.
* Created and optimized ad text and landing pages targeted to the keyword to improve conversion rates
* Communicated strategy and value of paid search to senior management to increase budget
* Managed 3rd party vendor to launch campaigns on comparison shopping engines and 2nd tier search engines
* Introduced bid management software to strengthen ROI and enhance campaign management efficiency
* Assisted in development of specialized email campaigns to fans, players, and coaches
* Developed affiliate program marketing plan to support channels and maximize sales with strategic focus on affiliate recruitment and communications
* Managed affiliate creative, tracking and reporting mechanics
* Initiated guidelines for affiliates to compliment and enhance paid search
* Generated and published weekly monthly, and quarterly reports
* Employed analytics and sales data to merchandise sites and enhance cross-sale and up-sale opportunities
* Organized products and site sections with an emphasis on usability and navigation
* Synchronized site merchandise with current email, search, and catalog campaigns
Product Specialist (April 2004 – March 2005)
* Leveraged in-depth knowledge of soccer and lacrosse to assist customers and employees
* Developed and implemented product knowledge training and certification program
Grassroots Marketing Intern, Great Atlantic Lacrosse (September 2003 – August 2004)
* Coordinated grassroots marketing events for Lacrosse.com
* Focused efforts on customer acquisition and lead generation
* Developed and enhanced relationships with customers through direct contact
Recruiter, Human Resources (January 2004 – April 2004)
* Developed and executed plan for hiring students from area universities
* Conducted interviews and selected qualified candidates
Customer Service Specialist (August 2002 – February 2004)
* Assisted customers with high level customer service issues
* Utilized suggestive sales techniques to increase average order size
EDUCATION
Bachelor of Science in Psychology,
Elon University, Elon, North Carolina
May 2004
VOLUNTEER EXPERIENCE
MONTGOMERY COUNTY OFFICE OF COMMUNITY PARTNERSHIPS
E-COMMUNICATIONS VOLUNTEER
Rockville, MD
April 2010-Present
Patrick Benko Race Results